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About Us


Welcome to Pretty Little Distraction. I'm so excited you're here! PLD is an online woman's boutique based in York, NE. Our goal is to provide you amazing customer service, quality clothing, affordable prices, all mixed with a lot of FUN! 

My name is Jessica Byrne, and I am the owner. You will also get to know Shelby and Michelle. These girls are my lifeline and truly the best employees I could ask for. 

I started Pretty Little Distraction in July, 2017 from a spare bedroom in my home. I worked full time, commuted 2 hours a day, and spent all of my free time on the boutique. It’s been my dream to own a small business since my first entrepreneurial class in high school. I won’t tell you how long ago that was.

Fast forward to today. I no longer work my corporate job, and am now providing employment to some AMAZING employees. We have our own warehouse space, and I love pouring my energy into this little dream.

PLD specializes in women’s boutique clothing. My goal is always to find pieces that work for any age, keeping you trendy no matter what stage of life you are in. My customers range from 16 to 76! So take a look around. I hope you love PLD as much as I do.

- Jessica